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CHAD
EDWARDS

IMpact Example 01 | Nestlé & EY

Immersive Experience Design

Creating emotionally resonant, story-driven brand environments that drive engagement and visibility.

Here I led the concept-to-execution development of multi-channel experiences. By directing immersive narratives and visuals, I've helped global teams increase engagement and internal adoption through storytelling frameworks that translate executive vision into impactful, visceral experiences.

Key TakeAWAy

Great experiences don’t just inform, they move people.

Video
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Experience animation

Edible value proposition

Die-cut brochure

Die-cut brochure
Edible value proposition

The Challenge

Traditional brand activations were no longer cutting through.

Audiences expected more than information, they wanted experiences that felt meaningful, memorable, and shareable.

The Insight

People don’t connect with brands, they connect with stories and emotions.

I reframed this experiential design as narrative-driven journey.

Strategic Actions

  • Immersive environments blending spatial, digital, and motion design

  • Integrated storytelling across screens, environments, and content

  • Led multidisciplinary teams from concept to delivery

  • Managed agencies and production partners globally

Impact & Outcomes

  • Increased audience engagement by 26%

  • Generated earned media and organic amplification

  • Elevated perception of brand innovation

IOC Olympic House

Impact example 02 | International olympic committee partnership

Elevating a Global Brand on the World Stage

Scaling and evolving the EY brand for its partnership with the International Olympic Committee

EY’s partnership with the IOC presented a rare opportunity:
to translate a corporate brand into something that resonates across cultures, continents, and moments of peak global attention. 

Key TakeAWAy

Great brands don’t just scale... they adapt, resonate, and perform on the world’s biggest stages.

Video
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Pitch proposal

Promo Clips (edited)

The Challenge

  • Scale a consistent brand across 200+ countries and territories

  • Adapt to diverse cultural contexts and languages

  • Balance Olympic energy with EY’s brand integrity

  • Create a system flexible enough for: live events; broadcasts; social + digital; and physical environments

The Insight

Core Idea:
The Olympics aren’t just watched... they’re felt.


Strategic Leap:
Instead of forcing EY into the Olympic world, we translated EY’s brand into a system that could move at the speed and emotion of the Games.

Strategic Actions

  • Led global creative strategy and design direction

  • Built scalable brand frameworks for Olympic integration

  • Partnered with global stakeholders across regions and disciplines

  • Directed multidisciplinary teams (design, motion, digital, experiential)

Impact & Outcomes

  • Enabled consistent brand expression across global Olympic touchpoints

  • Increased brand visibility in high-impact, high-attention environments

  • Created a scalable framework used across regions and teams

  • Strengthened perception of EY as a modern, globally connected brand

EYSiemensCSTM_WelcomeSMALL.mov
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impact 03 | SIEMENS

Creativity, Amplified by AI

Blending Technology with Human-Centered Storytelling.

As Creative Lead, I integrated AI and AR with traditional media into a single, seamless brand experience. The client responded renewing the relationship and citing a meaningfully elevated perception of their brand.

Key TakeAWAy

The future of creativity isn’t AI vs human - it’s AI with human intention.

App

Design

Hero image animated

Print & Packaging

The Challenge

  • As a cornerstone client, make it feel like day one again with a clear eye on where the industry was going, not where it had been.

  • The market and our competitors were experimenting. We were deciding.

The Insight

AI isn’t the idea - it’s the accelerator.

The real opportunity was to enhance human creativity, not replace it which led me to create the visual of Human + AI collaboration with the floating elements around the globe

Strategic Actions

  • Identified high-impact use cases for AI and AR

  • Integrated tools into real campaign workflows

  • Built internal understanding and adoption

  • Focused on storytelling, not novelty

Impact & Outcomes

  • Increased engagement by 20%

  • Positioned brand as innovation leader

  • Scaled adoption of emerging technologies across teams

  • Secured 10-year contract through an enriched relationship

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