I turn ambiguity into clarity. That's what great branding is about.

Graphic Design USA award winner. LGBT Top Gamechanger. And 20+ years of creative leadership that's moved brands like EY, Nestlé, Siemens, and the IOC forward on the world stage.

Trained in military intelligence, I bring a precision of thinking to creative work that most directors can't. At EY Global in London, I built and scaled creative operations that redefined how a Big Four firm presents itself across campaigns, systems, and culture.

Now based in New York, I work at the intersection of rigorous strategy and immersive storytelling. I build teams that perform under pressure and brands that mean something to the people who matter most.

Brand Strategy & Narrative Development

I build cohesive brand experiences through strategic storytelling. I translate enterprise complexity into clear, impactful narratives that align vision with market execution across global digital and physical touchpoints.

Immersive Design & Creative Direction

I lead the concept-to-execution phase of multi-channel experiences. From large-scale experiential installations to digital-first campaigns, I transform abstract ideas into immersive, goal-driven creative output that moves audiences and drives results.

Creative Operations & Leadership

I scale impact through high-performance team building. I mentor multidisciplinary talent and establish creative operations that bridge the gap between creative ambition and organizational structure.