ABOUT

I turn ambiguity into clarity.

That's what great branding is about.

Graphic Design USA award winner. LGBT Top Gamechanger. And 20+ years in brand strategy and hands-on creative execution, most recently as Strategic Creative Director at EY Global in London, where I led creative for some of the world's most recognized organizations.

I started out in military intelligence, which sounds like an unlikely beginning for a creative career. But it taught me how to find signal in noise, how to think clearly under pressure, and how to make complex things simple. Those habits never left.

At EY I spent over a decade building a creative function from the ground up, leading strategy and rolling up my sleeves when the work needed it. I directed campaigns, designed systems, and stayed involved all the way through execution, because I believe the idea doesn't end when the brief does.

Now based in New York, I'm looking for the kind of organization where creative leadership means something, where the work has real stakes, and where being hands-on is an asset rather than an afterthought.

My work

Brand Strategy & Narrative Development

I build cohesive brand experiences through strategic storytelling. I translate enterprise complexity into clear, impactful narratives that align vision with market execution across global digital and physical touchpoints.

Immersive Design & Creative Direction

I lead the concept-to-execution phase of multi-channel experiences. From large-scale experiential installations to digital-first campaigns, I transform abstract ideas into immersive, goal-driven creative output that moves audiences and drives results.

Creative Operations & Leadership

I scale impact through high-performance team building. I mentor multidisciplinary talent and establish creative operations that bridge the gap between creative ambition and organizational structure.