CHAD
EDWARDS
ABOUT
I turn ambiguity into clarity.
That's what great branding is about.
Graphic Design USA award winner. LGBT Top Gamechanger. And 25 years across brand strategy and hands-on creative execution, most of it in-house, most recently as Strategic Creative Director at EY Global in London.
Â
I started out in military intelligence, which sounds like an unlikely beginning for a creative career. But it taught me how to find signal in noise, how to think clearly under pressure, and how to make complex things simple. Those habits never left.
Â
At EY I spent over a decade building a creative function from the ground up, leading strategy and rolling up my sleeves when the work needed it. I directed campaigns, designed systems, and stayed involved all the way through execution, because I believe the idea doesn't end when the brief does.
Â
Now based in New York, I'm looking for the kind of organization where creative leadership means something, where the work has real stakes, and where being hands-on is an asset rather than an afterthought.
Brand Strategy,
Built to Travel
Most brands don't have a clarity problem at the top. They have one three layers down, where the story gets retold by people who weren't in the room. I build for that layer.
Creative Direction,
Concept to Execution
Concept through execution, and I stay through execution. An idea doesn't survive on its own once it meets a printer, a venue, or a deadline. I use generative tools where they speed that path, and keep them away from the parts a client can feel.
Creative Operations
& Team Leadership
I build teams that hold the standard without me in the room, and the operating rhythm that makes that possible.