This immersive experiential concept transforms event guests into honorary Air Canada crew members for the day. Upon arrival, attendees receive branded lanyards, personalized boarding passes, and custom luggage tags, creating a seamless "check-in" experience. The space is designed to evoke the feeling of being on board, with staff dressed as flight crew guiding guests through curated brand touchpoints. The experience culminates in a stylish in-flight beverage service, offering signature cocktails and refreshments, delivering Air Canada's premium hospitality on the ground. This activation deepens brand connection through playful, hands-on engagement that mirrors the excitement and elegance of air travel.